Maximize the potential of your tour or activity listing
Guidelines for Title
When potential customers search for experiences, the first thing they see on your listing is the title and a photo of your tour or activity. Together, these 2 components can make or break bookings.
Great titles are those that are effective at distinguishing your tour or activity from others and connecting with customers that you want to attract. Clear and concise titles do this best, as they inform potential customers of what the experience is about at a glance. Use of vivid and inviting titles also tend to attract more attention, so use some descriptive language if you can. If possible, use words that resonate with your target audience.
Lastly, keep your titles short and sweet because they need to fit within the very small space given to each listing. Most platforms tend to cut off titles that are too long and exceed the space allowed.
We recommend giving your experience a title that:
Good vs. Bad Titles
Examples of Good Titles
Blue Mountains Scenic Mountain Bike
“Into the deep” Great Barrier Reef Double Dive
Double Kayak Rental from Manly
Examples of Poor Titles
Into the deep
Rental - Double Kayak