Maximize the potential of your tour or activity listing
Guidelines for Description
Unlike the title, descriptions are shown only after potential customers have clicked into your listing. At this point, they are already interested in the experience you have to offer and are looking for more details to check if it suits their needs.
This doesn’t mean you should simply detail all aspects of your tour or activity in bullet points. On the contrary, you should write your descriptions as if you were explaining the experience to a friend - using warm and inviting language. You may start by describing the experience that your customers can expect in a simple narrative or story to help them imagine what it would be like to be part of it.
Once you’ve introduced the experience to them, go on to outline the important details. It is best to do this by using headings such as:
Equally important is what not to include in descriptions. We definitely advise against putting contact details, terms of service or cancellation policies of any sort in the description as there are specific places to enter that sort of information.
When you list with Leezair, you are asked to provide 2 descriptions - a short and a long one.
For the short description, we recommend one that:
We recommend a long description that: