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Listing Guidelines

Guidelines for Description

Unlike the title, descriptions are shown only after potential customers have clicked into your listing. At this point, they are already interested in the experience you have to offer and are looking for more details to check if it suits their needs.

This doesn’t mean you should simply detail all aspects of your tour or activity in bullet points. On the contrary, you should write your descriptions as if you were explaining the experience to a friend - using warm and inviting language. You may start by describing the experience that your customers can expect in a simple narrative or story to help them imagine what it would be like to be part of it. 

Once you’ve introduced the experience to them, go on to outline the important details. It is best to do this by using headings such as:

  • What are the top 3 key highlights?
  • Who is this experience for?
  • What is the Itinerary like?
  • What’s included?
  • What’s excluded?
  • What to bring?
  • Any other important information?

Equally important is what not to include in descriptions. We definitely advise against putting contact details, terms of service or cancellation policies of any sort in the description as there are specific places to enter that sort of information.

When you list with Leezair, you are asked to provide 2 descriptions - a short and a long one.

Short description

For the short description, we recommend one that:

  • Uses descriptive language to introduce the experience to the customers.
  • Has between 20 and 40 words
  • Uses sentence case (capitalise the first letter of the first word of each sentence)
  • Is easily understood by an international audience
  • Does not contain any email address, phone numbers or voucher codes
  • Does not contain any formatting or symbols

Long description

We recommend a long description that: 

  • Provides the details of the itinerary, any requirements (e.g. age, experience)
  • Uses headings and lists to structure information
  • Has between 100 and 350 words
  • Uses sentence case (capitalise the first letter of the first word of each sentence)
  • Where local language or terms are used, they are explained in simple english
  • Does not contain any email address, phone numbers, voucher codes or hyperlinks  |  Leezair Terms & Conditions  |  Privacy Policy

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